3 Sneaky Ways AI is Already Transforming Marketing (and You’re Probably Using It!)

Ever feel like marketing is a bit like magic these days? 🪄

Well, there’s a secret ingredient behind the scenes, and it’s not hocus pocus — it’s Artificial Intelligence (AI). Yep, that tech you thought was reserved for sci-fi movies is quietly revolutionizing how we market, even for us local business folks.

Don’t believe me? Check this out:

1. The “Personalized” Touch (That’s Not So Personal): Ever get that eerie feeling that Netflix knows what you want to watch before you do? Or that Amazon is suggesting products you’ve been secretly eyeing? That’s AI doing its thing. It’s analyzing your every click, like, and purchase to figure out your preferences, then serving up recommendations so tailored, it’s almost creepy.

But here’s the good news for marketers: you can harness this same power to connect with your customers.

AI-powered tools can segment your audience, personalize emails, and even create dynamic website content that adapts to each visitor. It’s like having a marketing team of one hundred, all working to make each customer feel like a VIP!

2. Chatbots: Your 24/7 Sales Force (Without the Coffee Breaks): Think chatbots are just for big companies? Think again.